Listening in on a conference call with Seth Godin, Keith Ferrazzi, Mitch Meyerson and Andrea Lee.
During this discussion I pulled out several key points that relate to me. I will start by saying,”You must create an environment where people can make the decision by themselves. People make the decision to want to join the tribe. [villij]”-Seth Godin
Through there discussions of Tribal Management I found I was a tribal manager and the group of people around me believe and use tribal management. Something my associate Arron Kallenberg would say. “Even the basket weaver is important.” Every person doing there part makes a difference and if you are not fitting into the right part a tribal manager will help you find it. Weather a part of the team or another team we will help each other to create the most successful combination.
Be successful and have more glory.
Balance will outlive anything.
Enjoy your successes by rewarding yourself.
They talked a bit about Godin’s new book “Meat Sundae”. I have yet to read it but Keith mentioned wanting to buy 25 copies for one of his current clients.
Seth and Ferazze both agreed that a book has almost turned; from something to read to a souvenir of success. People already knew what was in “The Dip” and purchased it more as a souvenir, the group suggested. They finished by saying If you make the right offer they will come. How true is that.
The Idea is to try to make the audience come towards you as far as possible. IF you can get a person to have emotional attachment towards your company a small glance will get you 100% attention. As opposed to a person with no emotional attachment to your product – it might get a glance but not at 100% attention.
Remember your competitors.
One of the listeners asked about consulting. If you are going to be a consultant make sure you look at your competition even if it’s only so you don’t recreate the wheel – was the group consensus. It was also said,” It is better to fall into being a consultant than push yourself in.” A person should volunteer there information first to people until someone suggests paying them for it, go from there.
Be evangelic about yourself.
How am I better at this than anybody else? Answer that question and move actions towards it. Find that niche and find how you are better at that particular thing than anybody, use that as your strength.
Split less attention with less people.
Take a small vertical and own it, this will create a long tail effect that is worth it. As a consultant you are investing your time to make some thing other than you successful. Your success will show through the success of other companies and people, strive to accomplish this.
It was also said:
A CEO’s job is to make a company successful.
“Elegance is; the least amount of effort for the largest amount of return.” and to, “relax in success”.- Seth Godin
Here is a link to the actual phone conference. http://marketingmarshall.com/recommends/sethteleseminar5
